Home Staging – Make the Deal or Kill the Deal
If you’re too trendy, you run the risk of not being able to sell a home for the top-dollar you want for it, and when you stage a home, you want it to appeal to as many buyers as possible. I often see this when a seller done a lot of custom paint and even put in faux brick designs in a home which narrows the pool of potential buyers. Staging in trendy fabrics, colors, and finishes may offer up buyers a feeling that the home is up-to-date and move-in-ready. But getting too trendy can also backfire, particularly if it’s too personalized, Stagers say. Here are some popular interior design trends that some Stagers are staying clear of:
1. Wallpaper: Wallpaper is gaining popularity once again in interior designs, from black and white damask prints to bronzed and antique silver metallics, earthy dimensional weaves and more. Wallpaper can add more personality to a room — but maybe too much for home buyers envisioning moving in their own belongings. Instead, many Stagers are sticking with paint. I recently saw a home with a nice floor plan but unfortunately the architectural feature that separated the living room from the hall was covered with some sort of flagstone that seemed inappropriate for indoor decor. The seller will most likely lose more money in market time than just paying to have it taken down to the drywall and repainted. Secondly the furniture was substandard and this is hard to hide – so despite the ugly furnishings the Realtor needs to step in and warn the people that he or she is showing the home to and tell them to imagine their furniture and ignore the existing junk.
2. Bright-colored walls: Not so fast with the, the bold purple-pink hue that Pan-tone has crowned as this year’s color of the year. Using the hottest color trends – like navy and purples — to paint an entire room may be too bold for the majority of buyers. Instead, Stagers are using a neutral wall color, such as in soft tones of grays or white, and then bringing in the on-trend colors through small accents, like toss pillows, throws, lamps, and bedding or rugs.
3. Brass fixtures: Brass is back, but tread cautiously — at least for now. Most Stagers aren’t ready to swap out the fixtures for brass, which had its last heyday in the ’80s. But Stagers are starting to welcome back brass in small doses, such as a gold-vintage mirror, lamp, or accent table.
4. Door-less cabinets: Open shelving is a big trend in interior design. Designer magazines are showing off simpler kitchens without doors on the cabinets. The look puts perfectly organized dishes on display. While it can offer a sleek look, some Stagers don’t want to field questions from buyers: “Where are the doors?”
5. Tuscan-themed: The Tuscan design style – featuring browns and earth-tones – has been a popular interior trend, but it may be showing signs of waning in popularity. The National Kitchen and Bath Association noted the highly ornamented Tuscan – as well as French Provincial – styles are decreasing in popularity, as well as country and rustic styles. Instead, more re-modelers are showing a preference for contemporary designs, featuring clean, simple lines, less clutter, and less ornamentation, according to NKBA. Transitional styles – a mix of traditional and contemporary – remain the most popular, NKBA notes. But NKBA notes that contemporary styles may soon overtake the popularity of transitional.
6. Dirty Appliances: What is the first thought that goes through your mind when you see a BBQ with dirty greasy drippings or an oven that hasn’t been cleaned or a refrigerator door that looks like it has the black-plague? You think the entire house and what you can’t see is just as dirty and almost don’t want to touch anything. My advice is a $300 cleaning crew can save you 4 mortgage payments; do the math and go from there! Look at these before and after photos. See the dirty door to the left?
Best Solutions To Make Your Home Appealing to The Largest Group and How to Present the Home
Conclusion: Keep your home clean, neutral colors, well furnished, and avoid custom paint and designs that would appeal to a few people. When you market your home for sale your job is to make it as appealing to as many people as possible and without knowing someone’s taste, the best you can do is hire a Realtor who knows how to ask leading questions that force buyers on the walk through to really consider how their existing furniture would fit and look in the different rooms. I have been a Chandler Realtor for over a decade and in the early years made the mistakes that many new agents make – and I learned from them and don’t make them anymore.
Many Realtors will take buyers through a home and either keep silent or simply open cabinets and quote room sizes and dimensions. Or they will enter the living room and say “Here is the living room” and when they go to the kitchen “Here is the kitchen”. Some of them might get bold and say “Wow look at these gorgeous cabinets” but what does this guided tour really accomplish? What the Realtor should do is what we call “Move them in while you are showing the home”. This is not manipulating the buyer but helping them make a decision. For example instead of saying “Here’s the kitchen” the savvy Realtor would say “Would all of your china fit in these cabinets? Get the buyers thinking about how they can make the home work! Instead of “Here’s the living room” the professional Realtor would say “Which wall would you put your sofa against?”
Do you see the difference between being a tour guide and pointing out the obvious versus asking engaging questions that would require a potential buyer to make an educated decision about the home they are previewing and get them to give this home some very serious considerations? For more information about my experience as a Chandler Realtor click here. Contact me with any questions you may have about tips for selling your home! I have sold many homes in Gold Canyon and know what the typical buyer is looking for and what will put the kibosh on a Gold Canyon Sale – Trust me as your Gold Canyon Realtor. I am also a San Tan Valley Realtor and know that a good percentage of the buyers are investors and I know how to sell to this group as well and what needs to be fixed up and what will “fly”. Call me my advice is free without any strings attached! Some times it makes more sense to stay and remodel than move.